Marketplace Revolution is an online service meant to help consumers find a product of interest for the cheapest price and in the quickest and easiest fashion; and to increase sales, cut business expenses, expand customer bases, equalize store exposure and sales opportunities, and increase income for online sellers. Marketplace Revolution is a membership service whereby online shoppers and online sellers register to gain access to the service. There are various membership options for both buyers and sellers. Buyers can join for different lengths of time and pay a membership fee according to the length of their membership. Sellers have the option to become a Basic Seller whereby they participate for free, or they can become a Premium Seller (which provides them multiple benefits) for a low monthly fee.

Marketplace Revolution is fully automated and works simply by following a few basic steps. When searching for a product, the buyer enters product information and the reasonably desired price that he or she is looking to buy the item for onto a product request form. The request is then transmitted through the Marketplace Revolution automated system to all sellers who are registered as carrying products included in the category the item of interest falls. All sellers who carry products within that category receive the buyer’s request and subsequently offer the item at the lowest price that they feel will beat their competitors’ offers; the offered price being at, or below, the buyer’s requested price. (In order to achieve success, buyers are advised to make reasonable requests, normally approximately 10% - 20% below the average listed online price). The buyer then accepts the most desirable offer and contacts the seller directly to complete the transaction. After the transaction is complete, buyer and seller rate each other based on the quality of the transaction.

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